Entrepreneur
Sierra Quitiquit is a climate activist, speaker, philanthropist and eco-entrepreneur. She is the CEO and Founder of Time for Better and Hope House and Co-Founder of Plastic Free Fridays. Sierra has more than 20 years of climate communications and sustainability experience.
Founder of Time for Better
Time for Better is a creative communications and consulting agency dedicated to driving positive impact. Their mission is to catalyze positive change, lead honest and impactful communications, and amplify creative solutions for the good of people + planet + profit.
Services
Consultation and Strategy Sessions
Digital Content Creation
Creative Campaign Development
Event Production
Event Enhancement and Coverage
Community Building and Engagement
#LaterisTooLate
The Time for Better #LaterIsTooLate Impact Report showcases the collaborative efforts that influenced global negotiations at the United Nations COP28 UAE.
The #LaterIsTooLate campaign generated significant impact, with 27 million impressions and widespread engagement across social media platforms.
The final outcomes of COP28 culminated in the first-ever commitment to transition energy systems away from fossil fuels. The transformed climate conversation has set the stage for more ambitious climate action, emphasizing the urgency of timely solutions.
Earth Disco
As the hottest night of Climate Week NYC, Earth Disco brought together climate activists, artists, and supporters for a vibrant evening of music, celebration, and purpose.
Through powerful performances, an inclusive atmosphere, and a commitment to equity, the event highlighted the importance of celebration as a form of resistance. Over 100 tickets were donated to youth, Indigenous, BIPOC, and LGBTQ+ activists, ensuring diverse representation and access.
The event fostered meaningful connections, supported Better Earth’s philanthropic initiatives, and showcased the power of the arts in driving climate action.
The Premiere Voting Event at Climate Week NYC
Co-hosted by Sierra Quitiquit (Time for Better) and Saad Amer (Justice Environment), this event celebrated voter-driven climate advocacy and set the stage for meaningful collaboration.
The event emphasized the intersection of climate action and voter engagement, bringing together high-profile guests like Bill Nye, Rachel Vestegeard, and Jade Begay, alongside emerging voices in climate communication.
Co-founder of Plastic Free Fridays
Plastic Free Fridays is a philanthropic initiative co-founded by Sierra in 2017 on a mission to reduce the use of single-use plastic by raising awareness and shaping positive habits to benefit everyone.
Mission
Plastic Free Fridays is here to reduce the use of single-use plastic by raising awareness and shaping positive habits to benefit everyone.
Get involved by using reusable water bottles, utensils, tote, or containers, encouraging companies to reduce waste in packaging, share your progress and advocacy on social media, and more!
Beach Clean-ups
Collaborate with Plastic Free Fridays to host a co-branded beach clean-up during Plastic Free July. These unforgettable 2–3 hour events blend community impact, in-person engagement, and eco-influencer visibility into one powerful moment.
Past influencer guests include: Sierra Quitiquit, Danni Washington, Meg Haywood Sullivan, Olesya Rulin, Vera Wu, Lihi Bensity, Emma Sirena, Hayden Korte-Moore, Shea Marie, and Mei Kwok.
Founder of Hope House
Hope House is a transformative side-event series held during major climate gatherings such as Climate Week NYC and the United Nations Framework on Climate Change Convention (UNFCCC) Conference of the Parties (COP). Hope House is designed to cultivate a space of climate hope and optimism, fostering collaboration among thought leaders and change-makers across sectors.
Better Earth Climate Communications Roundtable
During Climate Week NYC, the Better Earth Climate Communications Roundtable hosted at Hope House brought together youth climate advocates, communications experts, and thought leaders for an exclusive, invite-only event.
The event successfully catalyzed conversations that will shape the future of youth-led climate communications. It also set the stage for deeper collaborations within Time for Better’s philanthropic initiative, Better Earth, fostering a long-term vision of hope and actionable change for the climate movement.
Indigenous and Community-Led Nature-Based Solutions
Hope House hosted a vital discussion on Indigenous and community-led nature-based solutions. Highlighting the Kawsay Ñampi Climate Project from the Sarayaku Indigenous Peoples of the Ecuadorian Amazon and insights from COICA, the panel amplified Indigenous voices and community leadership in climate solutions.
Attendees left with actionable insights on supporting community-driven projects and a deeper understanding of how equity and traditional knowledge can guide impactful climate solutions. It also strengthened collaboration between global and local leaders in the fight against climate injustice.