About Sierra
Sierra Quitiquit is a professional athlete, climate activist, speaker, philanthropist and eco-entrepreneur. Born and raised in the mountains of Park City, Utah, Sierra developed a deep connection with the natural world from a young age.
As Sierra’s passion for skiing led her to a career as a professional freeskier, she also aligned her platform for advocacy of Mother Nature.
Advocacy & Leadership
Ambassador
As an ambassador, Sierra advocates on behalf of non-profits including NATO, Protect Our Winters, Climate Power, The Fossil Fuel Treaty, Oceanic and the American Conservation Coalition.
Co-Founder of Plastic Free Fridays
Because of her love for surfing and the oceans, Sierra co-founded an environmental organization to help reduce single-use plastic consumption, Plastic Free Fridays.
Founder & CEO of Time for Better
Sierra is the founder and CEO of Time for Better, a creative climate communications agency that works with organizations on their digital campaign strategies and experiential events. Time for Better has worked with clients such as The Climate Pledge, Breitling, Nature Conservancy, Good Meat, Amazon Watch and On.
Founder of BETTER Earth
Sierra is now the executive director of BETTER Earth, a philanthropic initiative that directly funds youth and indigenous climate activists. The mission of BETTER Earth is to support change makers and storytellers to create a better world by expanding global awareness, education and action on climate.
Impact
#LaterisTooLate
Sierra led #LaterisTooLate which garnered 27 million social media impressions within 48 hours featuring thought-leaders like Jane Goodall, Mark Ruffalo, Ellie Goulding, and Jane Fonda during United Nations COP29.
Hope House
Produced, hosted, and moderated events at United Nations Climate Conference of the Parties in Sharm El Sheikh (COP27), Dubai (COP28), and Climate Week NYC (2022, 2023, 2024) with 3M, Unilever, Heineken, Seventh Generation, Ikea, and more.
Brand Partnerships
Sierra’s work combines authentic storytelling with strategic initiatives, inspiring audiences to embrace a more sustainable future. She’s partnered with leading brands such as Breitling, On, NATO, Nike, Lululemon, Google, and more.
From championing responsible luxury to advocating for innovative climate solutions, Sierra brings a powerful voice and compelling vision to every collaboration, helping brands make a meaningful impact while reaching conscious consumers.
